Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks, and spends most of her time with her beautiful 9-month-old baby. Elizabeth desperately wants to make more time for herself, but struggles to find the balance between work and home responsibilities. She tries to give herself moments of self-care, but these moments…
The Complete Guide to Firmographic Data
Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. But variety also plays a role. While information about individuals at a company…
8 Modern Tips for Marketing to Millennials
You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) to a certain generation born in the 80s and 90s. It seems that journalists love to write about Millennials and marketers love to analyze them. Why, though? Boomers hold 57% of the wealth in the…