About two-thirds of companies find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a…
Going Beyond FAQ: How to Use the Q&A Format in Your Content
People have questions, and they want answers to those questions. When they do, where do they go? Well, they usually go to someone who has the answer, and if you’re lucky, that someone might be you. The Q&A format provides a great way for you to answer many queries in a short amount of time….
How to Effectively Use Memes in Your Content Marketing
Did you know that archeologists have traced the origin of the meme back to the year 3 B.C.? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different…
How to Run a Content Audit
Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your content. Brands use online content in so many ways; from explaining who we are and…
4 Tips for Creating Customer-Centric Content to Drive Growth
How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It’s no secret the SaaS market is highly saturated – some would even say polluted. In fact, nearly 60,000 software companies are…
How Using Emotional Marketing in Content Can Help Drive Way More Sales
Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.” While it…
8 Tips For Creating a More Effective Case Study – With Examples
Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer. They help you show rather than tell prospective…
The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As our three-part series comes to an end, there’s one last question (or two) we need to address: Does the surround sound strategy really work? And what results…