It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most beautiful time of the year....
Category: Content SEO
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Content SEO, Keyword research, SEO Basics, SEO Copywriting
What is search intent and why is it important for SEO?
SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to...
Content SEO, Readability, SEO Copywriting
Does readability rank? On ease of reading and SEO
Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will...
Blogging, Content SEO, SEO Copywriting
How to update your content in 10 steps (and make it better)
Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, fresh and up-to-date content is good for your...
Content SEO, Keyword research, SEO Basics
What is a keyword?
When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic...
branding, Content SEO, SEO Copywriting
How to craft great page titles for SEO
Writing great page titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google...
Blogging, Content SEO, SEO Copywriting
Online audience research: how to analyze your audience
To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come...
Content SEO, SEO Copywriting
The importance of original content for SEO
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog...
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