The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So...
Category: Content SEO
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Content SEO, Schema.org, WordPress
Towards a trusted web: Timestamping content with WordProof
The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we...
Content SEO, Readability, SEO Copywriting
Transition words: why and how to use them
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on...
Content SEO, Readability, SEO Copywriting
How to use headings on your site
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which...
Content SEO, SEO Copywriting, WordPress
How to optimize a blog post for search engines: a checklist!
So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What...
Content SEO, Image SEO
Image SEO: Optimizing images for search engines
Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and also...
Content SEO, Readability, SEO Copywriting, Yoast SEO
How to use the readability analysis in Yoast SEO
Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter...
Content SEO, Internal Linking, Keyword research, SEO Copywriting, Site Structure
Why focus on long-tail keywords?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a...
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