We all want to write the best possible content on our favorite topic. As writers, we also know that that not always happens on the first try. While you do need to deliver quality on that first try, it doesn’t...
Category: Content SEO
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Content SEO, Local SEO
How to respond to positive and negative online reviews
Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and products online. Having positive reviews and ratings will help you...
branding, Content SEO, SEO Copywriting
How to write a mission statement for your site
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And...
Content SEO, Duplicate Content, Holistic SEO, Link Building, Site Speed, User eXperience (UX)
10 tips to improve the quality of your page
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come...
Content SEO, Link Building, Site Structure
Clean up your site structure: how to reorganize your website
At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to...
Content SEO, Mobile SEO, Schema.org, Site Speed, Site Structure, Technical SEO, User eXperience (UX)
SEO in 2021: A new chance to impress
Although it also brought lots of good things, 2020 was a year to quickly forget for most of us. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the...
branding, Content SEO, SEO Basics, SEO Copywriting
What is content marketing?
Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a...
Content SEO, SEO Copywriting
How to create the right meta description
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So...
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