Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come...
Category: Content SEO
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Content SEO, Link Building, Site Structure
Clean up your site structure: how to reorganize your website
At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to...
Content SEO, Mobile SEO, Schema.org, Site Speed, Site Structure, Technical SEO, User eXperience (UX)
SEO in 2021: A new chance to impress
Although it also brought lots of good things, 2020 was a year to quickly forget for most of us. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the...
branding, Content SEO, SEO Basics, SEO Copywriting
What is content marketing?
Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a...
Content SEO, SEO Copywriting
How to create the right meta description
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So...
Content SEO, Schema.org, WordPress
Towards a trusted web: Timestamping content with WordProof
The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we...
Content SEO, Readability, SEO Copywriting
Transition words: why and how to use them
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on...
Content SEO, Readability, SEO Copywriting
How to use headings on your site
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which...
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