By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer…
Checkout page UX – How to provide a good user experience on your checkout page
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a…
7 ways to increase sales by creating trust
The key to converting a visitor into a client is trust. Even if your main product is not very exciting, it can be sold online when visitors know that you’re the best supplier. So, how do make sure your online WordPress or Shopify store looks trustworthy? We’ve compiled a list of seven tips for you…
How to handle out-of-stock products for ecommerce SEO
As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle these out-of-stock products properly for ecommerce SEO in your WooCommerce or Shopify store? As in…
6 reasons why the Yoast SEO Shopify solution will boost your rankings!
Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been…
How the right Shopify SEO tools can boost your traffic
One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and spending enough time on it is tricky when you’re running a business. That’s why it…
How to become a Shopify SEO expert
Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested in becoming an SEO expert and hiring your services out to other Shopify store owners….
The call to action: Where do you want me to click?
Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you suggest. You should have some kind of CTA on almost every page — doing so will certainly help you to reach your goals. In this…