TLDR; SEO Strategy and the ability to capture more organic traffic are becoming increasingly important for e-commerce businesses’ digital marketing strategy as more customers search and shop online over retail. This makes SEO proportionately more relevant for e-commerce so it’s...
Category: eCommerce SEO
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Content SEO, eCommerce SEO, SEO Copywriting
How to do SEO for boring products
By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances,...
eCommerce SEO, User eXperience (UX)
Checkout page UX – How to provide a good user experience on your checkout page
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their...
eCommerce SEO, Testimonials, User eXperience (UX)
7 ways to increase sales by creating trust
The key to converting a visitor into a client is trust. Even if your main product is not very exciting, it can be sold online when visitors know that you’re the best supplier. So, how do make sure your online...
eCommerce SEO
How to handle out-of-stock products for ecommerce SEO
As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle...
eCommerce SEO, Shopify
6 reasons why the Yoast SEO Shopify solution will boost your rankings!
Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The...
eCommerce SEO, Shopify
How the right Shopify SEO tools can boost your traffic
One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and...
eCommerce SEO, Shopify, Yoast SEO academy
How to become a Shopify SEO expert
Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested...
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