At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or...
Category: eCommerce SEO
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Content SEO, eCommerce SEO, Holistic SEO
The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know...
eCommerce SEO, OpenGraph, Rich Snippets, Schema.org, WooCommerce
Product page SEO: 5 things to improve
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at...
Content SEO, eCommerce SEO
Holiday season SEO: 7 tips to start preparing!
It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most beautiful time of the year....
eCommerce SEO, WooCommerce
Write great product descriptions with WooCommerce SEO
Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the...
eCommerce SEO, User eXperience (UX), WooCommerce
Ecommerce usability: the ultimate guide
Usability essentially boils down to your visitor’s on-site shopping experience. How easy they can navigate your pages, find the information they’re looking for and buy the product they want. Providing people with a great experience keeps them on your website...
eCommerce SEO, WooCommerce
Picking an ecommerce platform: WooCommerce or Shopify?
Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooCommerce....
eCommerce SEO, Yoast SEO academy
Out now: Ecommerce SEO training course!
Do you have an online store? Or do you want to start one? If you do, you probably want to be found in the search results. That’s why we’ve added a new course to our Yoast SEO academy today: the...
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