Social media isn’t just for sharing memes and cat videos. It can be a useful tool to boost your sales or get more subscriptions. Just think about it: billions of users are scrolling through various social media platforms everyday. If you know how to reach them, you’ll be increasing your sales while connecting with your…
3 Reasons The Cost Is Worth It to Partner With An Outsourced Marketing Expert
One of the biggest barriers to outsourced marketing is cost. Yes, you have to pay your outsourced marketing partner, and expertise comes at a price. We’ve heard it before: We don’t have a big enough marketing budget to afford an outsourced marketing partner. We aren’t sure we’re going to get a good ROI by…
7 Can’t-Miss Features to Include in Your Media Kit
A media kit is like a resume and cover letter for your business, all wrapped up in one PDF or digital portfolio. It highlights who you are, what you do, and what your next steps are. The difference lies in what you use it for: media kits are valuable resources you can keep on hand…
How to create eye-catching social images for your content
The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full attention on it. Most of the time, your social image is the first (or only) thing that users…
What is Zapier? And 5 things you can do with it!
The automation tool Zapier works with Zaps that you can create from scratch. These Zaps can link different apps and services to each other to create a smarter workflow and save you lots of time. But that still doesn’t give you a clear answer to this question: What is Zapier exactly? In this post, we’ll…
The latest news in SEO and WordPress: October 2020
October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO….
Facebook & Instagram embeds on WordPress break soon
Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API….
Social media optimization with Yoast SEO
Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website and for that to happen, people need to talk about you and…