A media kit is like a resume and cover letter for your business, all wrapped up in one PDF or digital portfolio. It highlights who you are, what you do, and what your next steps are. The difference lies in what you use it for: media kits are valuable resources you can keep on hand…
Best Practices for Writing a Customer Survey
Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to something: you may spend a lot of time sharpening your metaphorical ax, but when you…
3 Business Problems Solved With Content Marketing
When a client comes to us with a marketing request, our first priority is to identify: Why? Maybe sales are down. Why? They’d like rebrand. Why? They want a new website. Why? We’re like a relentless toddler learning about a seemingly inane object for the first time — but a really professional toddler with a…
4 Ways to Boost your Nonprofit’s End of Year Giving
Every nonprofit organization knows the end of the year is a critical time to appeal to members, supporters, benefactors, and the like for contributions, to show appreciation, and to build enthusiasm for the future. As BCS’s grant-writing partner, Amanda Garry Aliperta, Founder and Principal of Momentum Nonprofit Strategies, LLC puts it: “The end of the…
WOSB Spotlight: Theresa Nemetz
At Brainchild Studios, we’re all about the ladies — especially when they are local, business bosses — and we think the world should know more about Theresa Nemetz, Founder of Milwaukee Food & City Tours. Milwaukee Food & City Tours has been providing premier, original, and award-winning tours since 2007. Whether you prefer walking or being…
7 Steps to Starting a Small Business During COVID-19
Are you crazy?! Probably. But no one said being an entrepreneur was a safe bet. If you’re thinking about starting a business, now is a unique time to assess whether or not your idea has the legs to withstand a global pandemic. Now is a great time to ask yourself whether or not there is…