Site Kit by Google is a free WordPress plugin that connects your site to important tools like Analytics, Search Console, and Ads. After installing, it’s easy to verify your accounts, after which you see data in your dashboard. That data...
Category: Google Analytics
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Data Privacy, Google Analytics
Google’s reversal on third-party cookies: what it means for you
In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO...
Google Analytics
Traffic dropping? How to determine the cause and fix it
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no...
GA4, Google, Google Analytics
Google Analytics 4 vs Universal Analytics: Everything you need to know about what’s changing
Universal Google Analytics is dead. Live long Google Analytics 4. Well, not quite dead yet, but it’s definitely terminal. The phase-out date is set for July 1, 2023, and this has a lot of people wondering, “Should I care? What...
Google Analytics
How to prepare yourself for Google Analytics 4
There’s a new Google Analytics coming to town and it’s time to get ready! This new Analytics will eventually replace the good old Universal Analytics as we know it. Although you can use your current Analytics for another year, we...
Google Analytics, Google Search Console, Webmaster Tools, WordPress
What is the Google Site Kit plugin?
Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if...
Google Analytics, Video SEO
YouTube SEO: How to use analytics for your video strategy
If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to...
Content SEO, Google Analytics, Mobile SEO, Security, Site Speed, Site Structure, Technical SEO, WordPress, Yoast SEO
WordPress SEO: the definitive guide
A tutorial to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2021! WordPress is one of the best content management systems when it comes to SEO. But even though it gets...
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