This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general...
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Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints...
Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience leading demand gen and marketing ops...
What are the latest Hootsuite product features? [Oct 2025]
Looking for the latest Hootsuite product features? October brings smarter planning tools, smoother creation workflows, and clearer reporting. Here’s everything we’ve rolled out this month. Quick summary of October updates: Collaborate earlier and faster with Whiteboard + OwlyGPT Access Canva...
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral moments...
How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value. When you go through something like marriage fraud, you...
“You need to be an event business”
“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what...
What are social media management tools and why use them?
Social media management tools help you manage your social media accounts with ease. When you can handle scheduling, analytics, reporting, team workflows, and more in a single tool, you can dedicate less time to busywork and more time to building...

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