Category: Google Maps

Retargeting (also called remarketing) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people.And there’s no shortage of...

The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a...

Twitter is a microblogging and social networking platform that encourages its audience to share posts (commonly known as Tweets) and engage with other users. To get the most out of marketing campaigns on the platform, it’s worthwhile to understand the...

While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use...

In case you missed it, I’ve been writing a lot lately on how to target your competitors audiences in a cost-effective way. In particular, ways you can target your competitors on Google Ads without Search and how to use lower-cost...

Many brands and content creators alike use Facebook as a key social media marketing platform. Distributing content and engaging with an audience on networks seems to be an easy task at first glance, but as your brand grows, it becomes...

Depending on the industry you’re in, acquiring a new customer can be anywhere from five to 25 times as expensive as simply retaining your existing customers. That really gets to the heart of why customer retention is so important for...

Pinterest brings out the bulletin board fanatic in all of us (there’s something so soothing about curating that perfect inspirational spread, whether it’s online or in real life). But for social media managers, it’s the Pinterest stats that matter—knowing the...