It’s very important that you pretend I am Kate McKinnon for one quick moment as I inform you: Live, from Facebook… it’s a streaming video! Facebook Live video broadcasts launched in 2016, but with so much of life going remote in 2020, the medium has never been more popular. Daily watch time for Facebook Live…
How to Use Schema Markup to Improve Your Website’s Structure
Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it. However, just like the movie, understanding schema markup isn’t as difficult as you might think. As a marketer, schema markup is important because you want…
38 LinkedIn Statistics Marketers Should Know in 2021
LinkedIn statistics look a little different than they do for some of the other social networks. It’s not the biggest social network, or the one with the largest reach. Some of the numbers are smaller. At first glance, they may not seem as impressive for marketers looking to make a big impression. But the 38…
The Top 10 SEO Trends To Drive More Traffic in 2021
Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second…
47 Facebook Stats That Matter to Marketers in 2021
Facebook is the biggest of all the social networks, by far, based on just about every measure. In this post, we lay out 47 current Facebook statistics—updated for 2021—that prove this enormous platform is still a must for marketers in almost every sphere. Let’s explore the Facebook stats that will matter to marketers this year….
20+ Fabulous (and Affordable) February Marketing Ideas
February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day, It’s Home to Black History Month, Children’s Dental Health Month, Random Acts of Kindness Day, and lot’s more, like Love Your Pet Day. In this post, I’m going to give you a…
How the HubSpot Blog Generates Leads [+ How Yours Can, Too]
It’s hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That’s right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development,…
The 7 Best Remote Collaboration Tools for 2021
There’s no question that 2020 has been a big year for the transition towards an online work environment. As a result of COVID-19, business owners have been nudged towards the idea of having their employees collaborate through remote means. More and more companies are realizing that being in the same office simply isn’t a must anymore,…