I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to...
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Google, Google Maps, Google My Business
Influencer marketing: Advanced strategies to maximize ROI in 2025
Remember when trusting strangers on the internet seemed risky? Times have changed. Now, those online voices can be your brand’s key to marketing success. Influencer marketing has evolved into a $24-billion industry, with brands of all sizes scrambling to get...
Google, Google Maps, Google My Business
Social media calendar: Free template + our team’s real process
Hi! My name is Trish Riswick, I’m a Team Lead on our Social team here at Hootsuite, and I’m here to tell you exactly how to build a social media calendar that will support your goals and keep you organized....
Google, Google Maps, Google My Business
Government social media benchmarks: Q1 2025 update
How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer...
Google, Google Maps, Google My Business
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without...
Google, Google Maps, Google My Business
A Deep Dive Into the Different Types of AI Agents and When to Use Them
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the...
Google, Google Maps, Google My Business
How Heike Young Uses Humor to Transform B2B Marketing
It's rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she's got...
Google, Google Maps, Google My Business
Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all,...
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