It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how...
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How to Add a Link to Your Instagram Bio
Every social network makes it clear how to put a link in your bio on their platform — except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer’s...
23 of the Best Email Newsletter Templates and Resources to Download Right Now
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete with in...
How (and Why) to Use Branding to Supercharge Your Advertising
In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an...
21 Facebook Ad Tools that Will Make Your Job Easier
Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to...
B2B Email Marketing Best Practices: The Basic Guide for How to Not Suck at Email
You want to close deals. You’re trying everything possible right now and you want to know how to up your B2B email marketing game. That’s why you’re here. Throw all of the B2C email marketing tactics you know out of...
How to Create at-Home DIY Marketing Videos While Social Distancing
Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets. However, it takes a certain amount of technical expertise and creativity to create compelling...
The Top 10 Google Ranking Factors of 2020 (+ How to Optimize for Them)
How do your customers find you? For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google. While paid search ads are a great way to gain immediate exposure on this go-to...
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