TL;DR: Here’s how often you should post to each social network for best results: Instagram: Post between 3 and 5 times per week. Instagram Stories: Post 2 times per day. Facebook: Post between 1 to 2 times per day. X (Twitter): Post between 2 and 3 times per day. LinkedIn: Post between 1 to 2 times per day. Threads: Post between…
Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience…
HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look….
The best time to post on Instagram: Q1 2025 update [DATA]
What is the best time to post on Instagram to make sure a post gets seen? And what about the best time to post on Instagram for likes, comments, shares, and sales? The Instagram algorithm prioritizes recency, so posting when your followers are online is key. This means that, if all else is equal, a…
Social media benchmarks for financial services: Q1 2025 update
If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100 comments per week good, or is it just average? And when is the best time…
Embark on Your SEO Treasure Hunt With Keyword Mapping
Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective…
How to Write a Content Brief [Template + Examples]
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs….
The best TV premieres of 2024, according to social media
Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024’s best TV show moments weren’t…