Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur,…
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget…
Are Marketers More or Less Productive in the Office? [New Data]
The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient…
Social media customer service: How to do it right in 2024
Social media customer service has never been more important. 81% of customers expect faster service thanks to new tech, and 65% expect it if they spend more than usual. As customers continue to spend cautiously in the wake of post-COVID inflation, competition for their dollars is rising. But cost isn’t the main deciding factor if…
10 Instagram Analytics Tools for Better Results in 2024
Instagram analytics tools can help you turn a mediocre Instagram strategy into a winning one. Tracking your Instagram analytics is the only way to build an effective Instagram strategy. If you’re not tracking data, you’re just guessing about what works. You might luck out and have some success just based on your intuition — but…
The Best AI Tools for Ecommerce & How They’ll Boost Your Business
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your…
Social media image sizes for all networks [September 2024]
Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s…
Professional Relationships: 4 Executive Tips to Improve Your Marketing Success
Learn how to build professional relationships that don’t just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right connections can open you up to new ideas, reveal valuable opportunities, and give you the insights you need to solve tough problems. As Kieran and…