Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every...
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Getting B2B Ecommerce Right — Here’s What I Learned From Experts
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses...
Facebook hashtags for 2024: 120+ fresh ideas + free generator
Organic reach on Facebook isn’t what it used to be. But the good news is there are still ways to increase your visibility and get your posts in front of your audience, including using Facebook hashtags. Hashtags are a powerful...
AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on....
Best time to post on social media: Q3 2024 data
Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find out. The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study....
One Question That Will Reinvigorate Your Approach to Marketing
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam Banikarim royally pissed off the Olsen twins and the Jonas...
Social media and elections: How to navigate political turbulence
This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media users mentioned the election almost one million times...
A Deep Dive Into Concept Maps: What They Are and How to Use Them
Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and content strategy....
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