In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly terrifying.” I think the ad is a great example of one of the many ways…
What the Google Antitrust Ruling Means for Advertisers & Small Businesses
Last week, the judge in the Google antitrust trial ruled that the company has illegally monopolized web search. Legal and tech experts are calling it a historic win for the Department of Justice and a sign of even bigger upheavals to come for search and big tech. But what does the ruling portend for those…
All About Instagram Stories: Top Tips and Handy Tricks
Are you a Feed-commitment-phobe? Do you love stickers and gifs? Or perhaps you’re just a super savvy and charming marketing professional or content creator. Either way, Instagram Stories are most definitely for you. Instagram Stories have all kinds of built-in tools and functionalities. But they can be tricky to find and even trickier to use….
32 Free Advertising Tips for Your Small, Large, or Local Business
When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that effective advertising doesn’t always require a hefty price tag. In fact, some of the most impactful strategies I’ve used were…
9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the…
17 Best AI SEO Tools & How to Use AI in 2024 [New Data]
When I first considered different AI SEO tools to try, I was overwhelmed by the options available. A weekend of testing revealed that popular tools weren’t always the best fit for my SEO workflows and processes. I learned that there is no one-size-fits-all solution when you’re looking for the ideal AI SEO tool. The right…
8 Copywriting Hacks Backed By Science
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job. I’d spent £50,000 on my marketing degree and four years studying. Yet, just a few…
Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to…