How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. { “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “How are social media benchmarks measured?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Social media benchmarks measure the average…
ChatGPT for SEO: Everything We Know So Far
Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In…
How to Hire a Community Manager
So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. What qualities should you look for when hiring? Where can you find a community manager? Why do you even need…
The Best Time to Post on LinkedIn in 2024 (And Why)
Wondering what the best time to post on LinkedIn is in 2024? Social media posting times vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be seen and engaged with, you need to post them when your audience is most active….
How to Prove the ROI of Community Management (According to Experts)
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the…
How to Build a Social Listening Strategy [4 Real Examples]
A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand. It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently,…
Top 10 Best Rank Tracker Tools of 2024
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the…
18 YouTube Tips To Grow Your Channel in 2024
YouTube is the place to be for both brands and aspiring content creators for two reasons: A huge potential audience and one of the most rewarding content monetization programs of any social platform. If you want to take advantage of these opportunities, you need our list of top YouTube tips. After all, YouTube is the…