Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake — I hadn’t created a stakeholder map. That experience pushed me to develop a systematic approach to…
Social media archiving: How government and regulated industries stay compliant
Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. It ensures that public communications are preserved, accessible, and secure — protecting organizations from legal risks, audits, and reputational harm. Social channels are a forum for communicating with constituents and the general public. They…
Inside the B2B Marketing Funnel — Everything I Know as a Marketer
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern…
Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same
“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI…
Social media for education: Q1 2025 benchmarks update
How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience….
Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It
The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are…
The Most Common Leadership Styles & How I Found Mine [Expert Insights]
Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important enough to shape how businesses operate, influence company culture, and impact team performance. Leading a boutique marketing agency, I align most with democratic leadership, fostering collaboration and shared decision-making. Earlier in…
How to schedule a post on Facebook (2 methods)
Key takeaways Scheduling Facebook posts saves time, improves consistency, and boosts engagement by posting when your audience is most active. You can schedule posts using Meta Business Suite or third-party tools like Hootsuite, which offers advanced features like bulk scheduling, combined analytics, and cross-platform publishing. Best practices include maintaining brand consistency, choosing optimal times for…