Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer. It doesn’t have to be this way! In this guide, I’m going to show you how to…
How to Set Up Meta Pixel (Formerly Facebook Pixel)
One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. As of February 2022, Facebook Pixel changed its name to Meta Pixel. You…
10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)
“You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights. Using historical data to collect customer insights is a must for any business that wants to attract and retain customers and stand apart from…
How to Sell on Pinterest: 7 Simple Steps
Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. We’ve already established that Pinterest is fantastic for advertising, but it also works great with direct sales conversions. As a place that encourages endless scrolling, Pinterest’s power is limitless. If you take…
What are LinkedIn Audio Events? Everything You Need to Know
If the last two years have taught us anything, it’s that digital connection is essential. While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. Luckily, digital networking has never been easier. From attending webinars to hosting virtual happy hours, there are…
What Is Content Operations? A Straight-Forward Guide
In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business. If the content is the king, we could say its operations are the queen — or at least a knight. Imagine a startup that wants to create…
23 Smart Ways to Get More Instagram Followers in 2022
Things that increase dopamine in the brain: -Exercise -Turmeric. -Leafy greens. -Getting more followers on Instagram. Am I right? But in all seriousness, growing your Instagram following can help you to raise brand awareness, build relationships, and get more customers to your business. So in this guide, I’m going to share with you 22 free…
23 YouTube Stats That Matter to Marketers in 2022
YouTube may be more than 15 years old, but the platform has only gotten better, faster and stronger with the passage of time. If you’re considering diving into the world of video with the planet’s most popular video-sharing social network, we’ve got all the hot numbers you need to inform your strategy right here. Read…