Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the internet (and at almost every dinner table) is the upcoming 2024 US presidential election. Today, we’re pulling back the curtain. With the help of Hootsuite Listening powered by Talkwalker, we’re taking…
Optimizing B2B Conversion Rates — All My Tips and Strategies
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony…
5 Ways that AI Analytics Tools Can Make You a Better Marketer
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that…
Social media and ecommerce: A sales-focused guide for 2025
Retail ecommerce sales hit $5.621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end of 2024, ecommerce sales are expected to top $6 billion. Ecommerce and social media marketing are like two peas in a pod. Social media marketing strategies drive traffic to ecommerce…
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you,…
![18 social media management tools for better results in 2025 [FREE TOOLS]](https://localseoresources.com/wp-content/uploads/2023/01/Inpost-CTA-Planner.png)
18 social media management tools for better results in 2025 [FREE TOOLS]
Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts….
Screenwriting Techniques for Marketers: Defining Your Customer’s Problem
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen firsthand how powerful storytelling can be in transforming a company’s messaging. Before we keep…
15 Social media monitoring tools + tips for better insights in 2025
Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot… you name it. If your audience has an…