Category: Google Maps

The 21 essential social media metrics you must track for success in 2024

The 21 essential social media metrics you must track for success in 2024

Key Takeaways Social media metrics are essential for measuring the effectiveness of your strategy. They go beyond surface-level numbers to reveal how well your content resonates with your audience. High engagement rates—likes, comments, and shares—indicate that your audience is connecting with your content. Monitoring these metrics not only boosts your reach but also signals to…

What Is a Competitive Analysis — and How Do You Conduct One?

What Is a Competitive Analysis — and How Do You Conduct One?

Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this article, I’ll break down the steps I follow to conduct competitor analysis and identify ways…

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