Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second…
47 Facebook Stats That Matter to Marketers in 2021
Facebook is the biggest of all the social networks, by far, based on just about every measure. In this post, we lay out 47 current Facebook statistics—updated for 2021—that prove this enormous platform is still a must for marketers in almost every sphere. Let’s explore the Facebook stats that will matter to marketers this year….
20+ Fabulous (and Affordable) February Marketing Ideas
February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day, It’s Home to Black History Month, Children’s Dental Health Month, Random Acts of Kindness Day, and lot’s more, like Love Your Pet Day. In this post, I’m going to give you a…
How the HubSpot Blog Generates Leads [+ How Yours Can, Too]
It’s hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That’s right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development,…
The 7 Best Remote Collaboration Tools for 2021
There’s no question that 2020 has been a big year for the transition towards an online work environment. As a result of COVID-19, business owners have been nudged towards the idea of having their employees collaborate through remote means. More and more companies are realizing that being in the same office simply isn’t a must anymore,…
Fleets: Everything You Need to Know About Twitter’s Disappearing Tweets
It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it, for goodness sakes. But Twitter, with its new Fleets feature, dares to disagree. Rolled out to users worldwide November 2020, Fleets are a way to post content on Twitter that will disappear after 24 hours. Reactions so…
How to Link Instagram to your Facebook Page in 4 Easy Steps
Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages….
The Top 10 Online Marketing & Advertising Stories of 2020
It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, that’s all year. On a serious note: today, as we enter the holiday season, we look back on a year that was extremely difficult for a lot of people….