Category: Google My Business

We’re not talking about broems or posts that bait engagement. You’ve seen them. The ones that ask people to respond to a poll with different reactions. Look, they were kind of clever at first, but people are getting tired of them. The social media team at Hootsuite uses posts without links to ask questions and…

Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online. But not every stat is relevant, reliable and up to date. We’ve rounded up the Pinterest stats…

With 2.74 million monthly active users, Facebook is by far the largest social network. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way to expand your reach with just a few clicks and a small investment. You know…

Have you noticed your engagement stats go up after posting an Instagram Reel? You’re not the only one. Since the short-video format debuted on the platform last year, brands and creators alike have found that these posts reel in more than just views. Many have seen their follower counts and engagement rates increase, too. One…

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. This sense of connectedness is more important than ever in a time where more work, communication, and socialization is being done online.  Online communities are particularly beneficial for businesses because…

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one…

If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign….

Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. But you get out of them what you put into them. Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Leave too many questions unanswered? Expect to…