Hollywood and action heroes, what better combination? To celebrate some of our favorite action movies turning 30 (Total Recall, Die Hard 2, and Predator 2), and a few more turning 20 (Battle Royale and Crouching Tiger, Hidden Dragon!), we’ve put together a list of Hollywood’s most deadly actors, according to their on-screen kill counts. The…
6 Post-Pandemic Marketing Strategies With Long-Term Benefits
As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been…
Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report
More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However,…
What is a Website Taxonomy?
While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates how things are organized and…
15 Social Media Training Courses and Resources
There are hundreds of social media training courses out there. It’s not easy to choose which ones are right for you. If you’re in this situation, you’ve come to the right place. Today, we’ll give you 15 social media training courses that are worth taking. By “worth taking,” we mean they’ll teach you everything about…
5 Reasons CMOs Can No Longer Own Social Media
For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to…
60 Best Free Online Courses For Whatever You Want to Learn
Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology emerging at breakneck speeds, there’s a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new…
How to Write a Killer Company One-Pager (With Examples)
If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers, existing customers…