Category: Google My Business

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool...

People around the world watch over 1 billion hours of YouTube videos every day—everything from cat videos to videos for cats. The YouTube algorithm is the recommendation system that decides which videos YouTube suggests to those 2 billion-plus human users...

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?” Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a...

YouTube subscribers are the bread and butter of any successful channel. These regular viewers can maximize your organic reach and give you a consistent base level of views every time you post new content. If your goal is to make...

Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads?  Enter: Broad match...

We’re going to get real with you: if your business is on Facebook, you need to be using Facebook analytics. Full stop. If you’re not collecting data and insights from the activity on the platform, then you’re never going to...

This past year, we had YouTube to thank for teaching us how to make sourdough bread, take care of our plants and develop a regular fitness routine (no gym required). Brands can leverage the popularity of the platform, too, by...