The world now has 4.33 billion active social media users, an increase of 13.7% in the last year alone. And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media....
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Topic Clusters Won’t Save You
Tactics provide momentum but good strategies win the long game. A good strategy does two primary things: Leverages your strengths and mitigates your weaknesses. Anticipates and exploits your competition’s limitations and weaknesses. As content marketers, we often chase tactics and...
20 of the Best Instagram Apps for Brands
If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself provides marketers tons of useful functionality. But sometimes you need a little extra...
What Is the Line App? Everything Brands Need to Know in 2021
The Line app is big in Japan. In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network...
3 Must-Dos to Demonstrate *True* Inclusion and Diversity in Your Marketing
The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of...
How to Schedule Instagram Posts (3 Methods + Bonus Tips)
Learning to schedule Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters. Whether you’re the owner of your own business or the manager of a global team,...
7 Ways to Influence Buyer Decisions with Marketing Psychology
The brain. It is the control center for every process in your body, every feeling you have, every movement. It’s fascinating to think about how many commands and signals it sends and receives every day. But with so much to...
Calculate Website Traffic Potential with Simple Statistics [w/ Template]
The ability to predict how much organic traffic you can realistically drive to a website is key when developing an organic traffic acquisition strategy. If you know how much traffic is available AND how much that traffic is worth to...
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