From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won...
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Responsive Search Ads Are the New Default in Google Ads: What You Need to Know
If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now...
Social Media RFP: Best Practices and a Free Template
Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. But you get out of them what you put into them. Write a sub-par request for proposals, and the proposals you receive from...
Why HubSpot is Investing in Pipe
We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and...
What Marketers Need to Know About YouTube Shorts
Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following...
Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ,...
Pinterest Analytics 101: Tips and Tools to Help You Track Your Success
Pinterest analytics tools let you pinpoint where your campaigns stick. When you know how to read them to their full potential, they keep your Pinterest business strategy sharp. Pinterest recently rolled out a platform update, including a few tweaks to...
How to Use a Pinterest Scheduler to Make Your Job Easier
For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects, Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for...
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