Need an Instagram planning tool that puts the fun in functional? Managing an Instagram account can feel like a juggling act, but the right tools make it a breeze. Imagine effortlessly scheduling posts, finding the best times to engage your audience, and organizing your grid for maximum visual impact. In this blog, we’ll explore the…
Pinterest Ads: Everything You Need To Get Started
Did you know that Pinterest users spend twice as much time shopping every month as non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are largely going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn…
YouTube Marketing in 2024: How To Get Started
83% of adults in the U.S. are on YouTube, and people watch over a billion hours of content each day. That means your business has a huge opportunity to reach your audience via YouTube marketing. But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to…
How I Use Substack as a Writer [+ Tips for Readers]
There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you…
The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers
If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences. Well, research shows artificial intelligence (AI) is becoming the marketer’s ultimate assistant in many of these quests. It’s also…
How to Create a B2B SEO Strategy in 9 Steps
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of…
How to Use LinkedIn Hashtags in 2024 [+ FREE TOOL]
Over one billion people use LinkedIn, making it the world’s largest social media platform for professionals. And all those people want to engage with other professionals, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you…
Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt
Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way:…