Have you ever had a great idea for a new Instagram account, only to get stuck on the username? A lot goes into choosing a handle — it creates your digital first impression and sets the tone for your account....
Category: Google My Business
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What is an Audience Profile? How to Build One and My Favorite Examples
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able...
Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh,...
How to make a social media posting schedule [Free template]
TL;DR: Here’s how often you should post to each social network for best results: Instagram: Post between 3 and 5 times per week. Instagram Stories: Post 2 times per day. Facebook: Post between 1 to 2 times per day. X (Twitter): Post between 2...
Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than...
HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us...
The best time to post on Instagram: Q1 2025 update [DATA]
What is the best time to post on Instagram to make sure a post gets seen? And what about the best time to post on Instagram for likes, comments, shares, and sales? The Instagram algorithm prioritizes recency, so posting when...
Social media benchmarks for financial services: Q1 2025 update
If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100...
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