Category: Google My Business

If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale. Both…

Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations. Billboard advertising isn’t your typical inbound marketing strategy. It relies on the customer coming to…

I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. And I’ve seen countless comments and got tens of email replies from hiring managers, saying that they’re overwhelmed as they’ve received over a hundred applications. No wonder…

ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself…

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about…

If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s why you’re going to love social media automation tools. Social media automation tools allow you to automate boring, time-consuming tasks so you can get back to…

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite…

Social media KPIs (or key performance indicators) are data-based measures of your progress toward important business goals. Understanding which KPIs matter and how to track them allows you to build and refine an effective social media strategy that supports organizational success. Bonus: Get a free social media report template to easily track and measure performance against…