Category: Google My Business

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my...

All I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll Never Remember, and the People I'll Never Forget.” Meanwhile, when Alex Lieberman was in college, he launched a newsletter now...

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while...

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% spend $200+), and 37.3% of U.S. users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use...

As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model. I saw it work brilliantly while scrolling through...

Did you know that the average Instagram post only reaches about 32% of an account’s followers?1 If you’ve ever felt like your content is stuck in a black hole of low engagement, you’re not alone. Many marketers struggle with what...

Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators, you no longer have to be a lifelong creative like me to turn your...

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube descriptions (both channel and video) can help you increase your chances of discoverability and reach more people. As a...