If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day....
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Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same
“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting...
Social media for education: Q1 2025 benchmarks update
How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to...
Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It
The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with...
The Most Common Leadership Styles & How I Found Mine [Expert Insights]
Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important enough to shape how businesses operate, influence company culture, and impact team performance. Leading a boutique...
How to schedule a post on Facebook (2 methods)
Key takeaways Scheduling Facebook posts saves time, improves consistency, and boosts engagement by posting when your audience is most active. You can schedule posts using Meta Business Suite or third-party tools like Hootsuite, which offers advanced features like bulk scheduling,...
How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the...
Why Keyword Intent Matters & How It Leads to Higher Search Rankings
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even...
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