Category: Google My Business

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a...

When I first considered different AI SEO tools to try, I was overwhelmed by the options available. A weekend of testing revealed that popular tools weren’t always the best fit for my SEO workflows and processes. I learned that there...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job....

Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel....

TikTok may get all the buzz, but Facebook is still the most-used social platform in the world… by a long shot. Despite being almost 20 years old, Facebook continues to be an absolute behemoth in the social media world—one that...

Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape. My favorite, “The best marketing doesn’t feel like marketing,” is a quote from Tom Fishburne, the founder...

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I...

How many social accounts is too many? No such thing — that is, when you’re managing multiple social media accounts the right way. Whether you manage multiple social accounts for yourself, your business, or for clients, this article covers everything you...