Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s…
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories…
Why The Formula For a High-Attendance Event Must Include Creativity, According to SXSW’s Co-President
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive…
Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and…
Social Media Competitor Analysis: Template + Guide for 2024
How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats. This guide will teach you how to analyze — and learn from — competitor…
How to Make the Most of LinkedIn Messages for Business
No offense to personal LinkedIn messages, but company LinkedIn messages are a game changer. Unlike those junky DMs that pile up from guys you went to high school with who now sell questionable nutritional supplements, LinkedIn company DMs are a super helpful professional communication tool. When you enable company messages on LinkedIn, users can directly…
How to Build a LinkedIn Marketing Strategy [Free Template]
Standing out online as a business owner is harder than ever. Not only are there more platforms, algorithms, and content types than ever before—but there are also more businesses competing for attention. In fact, more than 2.7 million companies post on LinkedIn, the most business-y of networks, every day. Strategy matters, especially in the world…
The 9 Instagram Metrics You Need to Track in 2024
If you’re like most Instagram users, you probably only track a handful of Instagram metrics. Maybe you check how many likes and comments your posts get, or how many followers you’ve gained in the last month. But do you really know which Instagram metrics matter and which don’t? Read on to find out which metrics…