Category: Google My Business

Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you…

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy. If you’re having trouble planning…

Are you an aspiring social media manager or creator looking to showcase your work? Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success,…

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy. Creating an effective bank social media…

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because these tools can save you time,…

Social media analysis and reporting is the heart of a nimble and effective social media strategy. And a social media dashboard is what makes reporting manageable. It allows you to track, analyze, and adjust your social media activity across multiple social media accounts and platforms in one place. Social media managers have a lot on…

If a tree falls in the woods, and no one hears it, did it actually happen? More importantly, if your ad could have been shown to your audience but didn’t, wouldn’t you like to know about it? Luckily, you can know how often your ads show (or don’t show) to your audience—thanks to a metric…