Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything in between. The reality is, if Performance Max is right for your business, it can be a super effective campaign type if you know how to fully leverage it….
Meet Irina Novoselsky, Hootsuite’s new CEO
Today we’re excited to announce Irina Novoselsky as Chief Executive Officer and member of the board at Hootsuite. We asked her to share her thoughts on why she’s joined the team: When the war broke out in my birth country of Ukraine last year, like everyone, I was glued to social platforms for real-time updates,…
6 Tips for Effective Bid Management in a World of Automated Bidding
If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question, given the rise of automated bidding strategies (and automation in Google Ads in general). The short, emphatic answer is YES. The longer answer is still the same YES, but…
Social Media RFP: Free Templates and Examples
Social media RFPs (requests for proposals) are the starting places for many successful social media strategies, campaigns, and collaborations. Actually, a social media RFP template is the starting place. Creating a great RFP for social media marketing services isn’t easy, after all. Write something too vague, and you’ll be sifting through unhelpful applications. Leave too…
![How to Make Clicky Instagram Highlight Covers [40 Free Covers]](https://localseoresources.com/wp-content/uploads/2023/01/What-is-an-Instagram-highlight-cover.png)
How to Make Clicky Instagram Highlight Covers [40 Free Covers]
Having an orderly, beautiful and consistent set of Instagram highlight covers looks cool, sure — but it’s also a great opportunity to show off your branding, color palette and sense of style to your followers. And, aesthetic highlight covers encourage profile visitors to click and view the Stories that contain all the important information you’ve…
15 Digital Marketing Tools for Every Team and Budget
Are you feeling overwhelmed with all of the digital marketing tools out there? Paralyzed by choice? Don’t worry; you’re not alone! In today’s digital age, knowing where to start and which tools are right for your team, budget, and business can be hard. We’re here to help you navigate the ever-evolving world of digital marketing…
![Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products](https://localseoresources.com/wp-content/uploads/2023/01/total-us-cannabidiol-sales-2014-2022.png)
Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products
Over the past few years, governments have relaxed and reformed their policies on cannabis and related drugs. In 2018, the U.S. federally legalized CBD if it comes from hemp, and although it’s still outlawed within our borders, the legalization of CBD has brought a legal (and profitable) market of new products to much of the…
Google’s Change to the Remove Redundant Keywords Recommendation: What You Need to Know
While we’ve always advised you to take Google Ads’ recommendations with a grain of salt, we reinforced this with a little more caution after auto-apply recommendations amped up in 2021, and we’re amping up the caution just a liiiiitle more now, after a new update that Google announced last week: As of January 19, the…