Category: Google My Business

Over the years, Google has made a clear effort to automate as much of its advertising platform as possible. There are a number of reasons for this, from increased competition from alternative platforms to the less obvious advantage of increasing advertiser spending without their awareness. That isn’t the whole story, however, because many of the…

When you take the time to craft content for your Facebook page, you want it to have the greatest chance of being seen. One of the factors the Facebook algorithm considers when choosing which content to serve for each user is when that content was posted. That means you need to know the best to…

Do you want to start a YouTube channel but don’t want to show your face? Maybe you’re not interested in being famous, or get nervous in front of the camera. But, you know how lucrative YouTube can be and want to get in on the action. If this is you, don’t worry. Plenty of great…

These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. It’s that simple. You’ll see results, too. Social media strategy templates 1. Social media strategy template Whether you’re starting from scratch…

January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day… January 21. Squirrel Appreciation Day. Mark your calendars. Read on to find: A full list of January…

Google recently announced that starting next year, it will be phasing out similar audiences. So what are they, what’s replacing them, and what do you need to know? Read on to find out, with expert input from PPC pro Jyll Saskin Gales! Table of contents What are similar audiences? When & why are they going…

Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to real business goals. This post will dive deep into how you can increase engagement through…

If you’re a marketer, it’s likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you’re also in the thick of annual planning for the new year. And, to add one more complicated layer to the mix, many marketing teams are waiting in…