Category: Google My Business

How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer...

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without...

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the...

It's rare that a B2B marketer is funny on LinkedIn.  And not “posted a meme about ChatGPT taking over my job” funny.  I mean genuinely, “I would watch this content in my free time” kind of humor.  And she's got...

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all,...

You might already have a pretty good idea of who your followers are on the platform, but with these Instagram demographic statistics, you’ll have the cold hard facts to prove it. Understanding Instagram’s demographics will allow you to identify your...

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and...