TikTok has come a long way from its origins as a cute lip-syncing app with a cult Gen Z following. The short-form video sharing platform now has around three-quarters of a billion active users worldwide. And if you’re at all familiar with the app, you’ve probably heard a lot about the For You Page (FYP)….
9 Tactics Brands Can Learn From Instagram Celebrities
Celebrities, they’re just like us! Except for having millions of Instagram followers who worship the ground they walk upon, of course. We can’t all be famous, but we can all use the same Instagram strategies that celebrities (and their personal marketing teams, let’s be real) use to promote themselves, sell products, and share messages that…
Social Shopping: How to Sell Products Directly on Social Media
Social shopping has been growing steadily since 2019. People want easy, accessible, and convenient shopping experiences on their mobile devices. They want to shop within the moment of discovery. Basically, they want to shop on social media. But, have you ever asked yourself, what is social shopping? Why do I need it, and how do…
ALL 22 Types of Google Ads (+When & How to Use Them)
We all have a favorite “type” of something. Whether it be a genre of music, a certain cuisine, or anything in between, we know what works best for us. How do we understand our tastes, likes, or dislikes? By trying new things, of course! But some things are better sampled than others. Sampling every type…
How to Add Music to Your Instagram Story in 2022
Wondering how to add music to an Instagram Story? If you’re a content creator or marketer, then you know that using creative visuals is key to catching people’s attention on social media. One of the best ways to grab attention is to create Instagram Stories that are a vibe. You’ll want to add music to…
11 Unbeatable Real Estate Website Designs & What Makes Them Great
I have moved way more times, way more recently than I’d care to relive—but each time, having a knowledgeable, trusted real estate agent made each process less stressful and overwhelming. Even when I received word-of-mouth referrals, I went online to double-check. I read profiles, sifted through reviews, and, of course, browsed websites. And not only…
10 Tricks to Get the Click: How to Write Exceptional PPC Ads
PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can bog down your Quality Score which will hike up your ad costs. That’s why writing exceptional ad copy is the most important thing you can spend your time on…
Social Media Live Streaming: How to Go Live on Every Network
From Saturday Night Live and the Super Bowl to celebrity slaps at the Oscars, there’s no denying the thrill of watching events unfold in real time. You just never know what could happen. That’s why social media live streaming is so appealing to viewers and why content creators should be getting in on the action….