Category: Google My Business

Google recently announced that starting next year, it will be phasing out similar audiences. So what are they, what’s replacing them, and what do you need to know? Read on to find out, with expert input from PPC pro Jyll Saskin Gales! Table of contents What are similar audiences? When & why are they going…

Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to real business goals. This post will dive deep into how you can increase engagement through…

If you’re a marketer, it’s likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you’re also in the thick of annual planning for the new year. And, to add one more complicated layer to the mix, many marketing teams are waiting in…

We publish a LOT of content. And if you’ve been following us for any amount of time, you’ll know that we strive to provide tips and insights that you don’t find in just any old blog. Two problems though: Google is designed to surface information that people know to look for, and People are designed…

You’ve put time and thought into creating your post or Reel. You have the budget set aside to help it go viral. But, for some reason, you cannot boost on Instagram, a.k.a. turn an organic piece of content into a promoted post. Don’t worry — there’s only a handful of reasons why you can’t boost…

The week between Christmas and New Years is its own dimension of time and space that renders our brains somewhat…useless. So what do you do when New Year’s Eve comes around and you want to send a friendly greeting out? You come to this post, where I’ve come up with 50+ Happy New Year wishes…

This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s…

It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2022 still apply in 2023? While the fundamentals of your Instagram marketing strategy should stay consistent, some of the tactics you need…