Social listening tools are among the most important for any social media marketer to master. Simply put, they provide a vast amount of real-time data about your brand reputation, audience, and competitors. Back in the day, marketers had to dedicate...
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The best social media platforms for video content in 2025 [consumer data]
Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed....
Reddit marketing mistakes to avoid in your social media strategy
Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve...
Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence
Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve...
The top inclusive marketing trends of 2025, according to Sonia Thompson
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has...
12 social media dashboards for reporting, listening, and more
Key takeaways A social media dashboard brings all your performance metrics into one place, making it way easier to track, analyze, and report on everything from engagement to ROI — across platforms and over time. There’s a dashboard for every...
AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts
In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every marketer should be considering AI to supercharge that strategy. If you're concerned that AI will ruin your social platforms and...
Here are the 23 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along...
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