Category: Google My Business

Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important enough to shape how businesses operate, influence company culture, and impact team performance. Leading a boutique marketing agency, I align most with democratic leadership, fostering collaboration and shared decision-making. Earlier in…

Key takeaways Scheduling Facebook posts saves time, improves consistency, and boosts engagement by posting when your audience is most active. You can schedule posts using Meta Business Suite or third-party tools like Hootsuite, which offers advanced features like bulk scheduling, combined analytics, and cross-platform publishing. Best practices include maintaining brand consistency, choosing optimal times for…

In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put…

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which…

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated…

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each viewer is most likely to watch and enjoy, using factors like watch time, click-through rate (CTR), satisfaction surveys, and viewing habits across different devices and times of day. The algorithm’s…

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s…

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time…