Category: Google My Business

Social SEO is a hot topic at the moment; Instagram alt text may be trending even harder than ChatGPT. And while there’s a ton of content explaining theoretical best practices, there aren’t a lot of blogs that show someone actually...

Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are...

LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Or will they get your account restricted, or even see you banned from the platform? The short answer is, it depends. Many tools...

Many social platforms of The Ancient Times (2006-2010) have evolved so much as to be almost unrecognizable today, yet Twitter’s microblogging experience has remained mostly the same. Why? Because it works. That’s not to say that Twitter hasn’t changed over...

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. But you might still be wondering, should I...

You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want. Whether you’re...

You should have a social media promotion strategy in place for many reasons. But the tl;dr of all of them is: people are on social media. The rumors are true. And research shows 26% of people use social media to...

As social media marketers, we need to know a little bit about everything, from algorithms to AI to trending TV shows. But all that learning is time-consuming, and that’s where social media marketing podcasts come in. Relaxing with morning coffee?...