Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! In this guide, we’ll walk you through the ins and...
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How To Write a Social Media Manager Resume [Free Templates]
If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job. Job...
Experimentation vs Testing in PPC Campaigns: Dos, Dont’s & Key Differences
There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these is testing. This adherence (and some might conclude, obsession) with data is not confined...
What is Meta Verified? Everything You Need to Know in 2023
Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read...
20 Artificial Intelligence Statistics that Marketers Need to Know in 2023
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp...
Experiment: Does Custom Instagram Alt Text Improve Reach?
Social SEO is a hot topic at the moment; Instagram alt text may be trending even harder than ChatGPT. And while there’s a ton of content explaining theoretical best practices, there aren’t a lot of blogs that show someone actually...
A Beginner’s Guide to Microsoft (Bing) Ads in 2023
Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are...
16 LinkedIn Automation Tools for Faster Growth in 2023
LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Or will they get your account restricted, or even see you banned from the platform? The short answer is, it depends. Many tools...
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