Category: Google My Business

With over six years of experience as a performance specialist at Google Canada, I’ve witnessed firsthand how setting up retargeting campaigns can revolutionize businesses, especially in the retail industry. Among the various retargeting techniques available, dynamic remarketing stands out as...

It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever...

Are you struggling to come up with new, engaging, and creative YouTube video ideas? Don’t worry. You’re not alone! Being a content creator has a lot of perks, but it can be hard to come up with new ideas on...

June. School is out. No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content...

Picture a restaurant that makes Michelin-star food but has no menus, servers, or front doors. Makes it hard to eat there, right? In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to...

Sometimes, progress can boomerang. Gen Z is bringing back bootleg jeans and “vintage” butterfly hair clips (please don’t let low-rise jeans come back). SNES emulators were a hit thirty years after the initial launch. And now, Meta has brought back...

When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. A common challenge is figuring out...

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws...