Category: Google My Business

The week between Christmas and New Years is its own dimension of time and space that renders our brains somewhat…useless. So what do you do when New Year’s Eve comes around and you want to send a friendly greeting out?...

This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s...

It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2022 still apply in 2023? While the...

When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call....

No matter what industry you’re in, every modern business needs to have social media guidelines. Social media guidelines lay out the best social practices for your employees. In some cases, these rules are required by law or for legal protection....

You put a lot of effort into growing your email list, so it’s easy to fall into the trap of over-valuing your subscriber numbers. But what good does a high subscriber count do if your other numbers aren’t increasing? Numbers...

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand...

Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness, connect with customers, and promote products through organic posts and targeted ads. And these strategies work. Consider these stats from...