Category: Google My Business

Why is it that it’s easier to write a 1,500-word blog post than to write a one-paragraph email to your customers? I’ll tell you why. With emails, you’re directly addressing your readers, and with short emails, every word is in...

Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s...

The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. This is true of in-person interactions but...

If you’re reading this article, you’ve probably heard of a social media dashboard. But you might not be exactly sure what it is, or how it could help you. Well, whether you’re managing one social media account or ten, it...

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image...

If you are not already aware, WordStream has released its 2022 Google Ads & Microsoft Ads Benchmarks for Every Industry and there are many fascinating takeaways from the report. One that I found particularly interesting was that average conversion rate...

We should have called this post “The Reel Deal,” because it’s got all the details you need to properly format your Instagram Reels. It’s the only cheat sheet you need for Instagram Reel sizes and specs. Below, find specs, ratios,...

Every sports team has its star player. Scores the goals. Nets the points. Wows the crowd. And every team also has a playmaker. Rarely scores. Not the fastest. But brings out the best in every other player on the field,...