Category: Google My Business

In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world, the possibilities are endless…

With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down — in fact Instagram ad revenues will exceeded $20 billion in ad revenue in 2019,…

You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right? And these Instagram…

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated…

Hollywood and action heroes, what better combination? To celebrate some of our favorite action movies turning 30 (Total Recall, Die Hard 2, and Predator 2), and a few more turning 20 (Battle Royale and Crouching Tiger, Hidden Dragon!), we’ve put together a list of Hollywood’s most deadly actors, according to their on-screen kill counts. The…

As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been…

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However,…

While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates how things are organized and…