In 2010, there were over 2 billion internet users worldwide. In 2021, there were over 4.6 billion. To attract and engage this growing base of online users, websites are being created at a rapid pace. In 2010, there were a little over 210 million websites. Today, there are over 1.8 billion. To stand out in…
How to Make Money as a Freelance Social Media Manager
Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to…
Product Classification: What It Is & Its Impact on Marketing Efforts
The other day, I roamed the aisles of CVS and picked up the same toothpaste I’ve been buying for years. I didn’t think twice about it. I made the purchase on auto-pilot. I didn’t consider testing out a different brand or purchasing one from another retailer. Toothpaste, as it turns out, is known as a…
Workflow Automation Explained & 6 Best Workflow Software for 2021
Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, it also wastes precious time and resources, slashing your productivity to bits. Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the…
8 of the Best Social Media Monitoring Tools to Save You Time
Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Superbowl ad, your pandemic response, your customer service wait times, your new mascot—basically, anything your audience could possibly have an opinion on. In other…
Quiz: What Type of Social Media Marketer Are You in Friends Characters?
We can’t explain it, but your stance on Pinterest tells us everything we need to know. Learn more about your results: Click me if you got Monica! Click me if you got Rachel! Click me if you got Chandler! Click me if you got Ross! Click me if you got Phoebe! Click me if you…
11 Tips to Improve Your Instagram Ad Design and Get More Conversions
Learn the essentials of great Instagram ad design, and how to make your dream ad a reality. There are more ways than ever to place an ad on Instagram, but sometimes advertising on social media can feel like yelling into a void. To make ads that lead to conversions and generate engagement, it pays to…
25 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of…