Category: Google My Business

Your website gets judged by a lot of criteria—this is inevitable. Website visitors will consider whether or not they like the brand colors, the appearance, the copy. Potential customers will weigh how authoritative your business, your product, or your team...

Whenever I have a client that asks about running YouTube ads, we run into the same roadblock about 99% of the time. The clients think they either (a) don’t have enough video creative to use for ads, (b) don’t have...

Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? One of the best ways to do this is by increasing your share of voice. Traditionally, share of voice...

Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service...

Snapchat often gets overlooked when marketers talk about social advertising. Are Snapchat ads worth it in 2022? Isn’t Snapchat old news, now that Instagram and Facebook have Stories and Reels, and TikTok has taken over the world? In reality, Snapchat...

Every social media team of more than one person needs a social media approval process. Content approval processes are not unique to social media. For example, you probably already have an approval process in place for your blog or your...

Social media optimization (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence. Understanding how to optimize your social media profiles and posts for maximum returns might sound scary, but we’ve...

YouTube users spend an average of 19 minutes per day on the platform. That’s like, 120 hours per year. And with it being the second-largest search engine in the world, you can bet that YouTube advertising will give you a...