How do you tell if gold is real? Bite it. How do you tell if an influencer is legit? Check out their media kit. These are rules for life. Having an informative, engaging, and impressive media kit is one of...
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10 Easy Ways to Get More Likes on TikTok
It’s no secret that social media is a powerful tool. What may be less well known, however, is how to use it to your advantage by growing your following and creating high-quality content. In this article, I’ll explore 10 tips...
FAQ Chatbot: The Best Way to Save Time on Customer Service
Are you sick of answering the same questions over and over again? Are you sick of answering the same questions over and over again? Are you sick of answering… Just kidding. We’ll stop. You already know how irritating it is...
Website Accessibility: 8 Ways to Reach Everyone in Your Audience
Your website gets judged by a lot of criteria—this is inevitable. Website visitors will consider whether or not they like the brand colors, the appearance, the copy. Potential customers will weigh how authoritative your business, your product, or your team...
3 Tricks to Create Video Ad Content on a Budget
Whenever I have a client that asks about running YouTube ads, we run into the same roadblock about 99% of the time. The clients think they either (a) don’t have enough video creative to use for ads, (b) don’t have...
How To Get More Share of Voice on Social Media
Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? One of the best ways to do this is by increasing your share of voice. Traditionally, share of voice...
8 Top Social Media Monitoring Tools and Why You Need Them
Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service...
Snapchat Advertising in 2022: How to Run Effective Snapchat Ads
Snapchat often gets overlooked when marketers talk about social advertising. Are Snapchat ads worth it in 2022? Isn’t Snapchat old news, now that Instagram and Facebook have Stories and Reels, and TikTok has taken over the world? In reality, Snapchat...
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