It’s that time again. Social media managers everywhere are blinking our eyes and poking our heads out from behind our screens to take the lay of the land. We’ve got strategies to plan, and we need to know: which social media trends are going to change the game in 2022? Is TikTok going to overtake…
Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More
It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on…
TAM Gap Analysis (TAM-G): A Better Way to Find Content Gaps in Your Market
Breaking the 4th Wall: If you’ve made it here, you’re likely a marketer in some way or another. Let’s save you time and make it clear what this article covers: If you raise your nose at the insights data and math can provide to content marketing initiatives—you are not the target audience. If you’re a…
Experiment: How Many Instagram Hashtags Should You REALLY Use?
One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post….
How to Get Verified on Facebook in 2021: A Step by Step Guide
Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. Bonus: Download a free guide that teaches…
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out there that give us advertisers reason to…
How to Become a YouTuber and Get Paid: 10 Steps to Success
As the second most visited domain in the world, it’s no surprise creators flock to YouTube. With 2 billion monthly active users, YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises fame, fun and quite a lot of money to anyone who makes it as a…
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4 Easy Lead Qualification Strategies for Better Clicks & Conversions
Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer leads that we know are…