Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report, there are now:…
Experiment: Do Long Captions Get More Engagement on Instagram?
Because Instagram was designed as a visual medium, it’s hard to know just how much the captions actually matter. Sure, you can write up to 2,200 characters in your caption… but should you? After all, a great caption doesn’t just describe what’s happening in the photo. It’s your chance to express yourself to your followers…
Visual Guide: How to Get Google to Crawl Your Site [2021]
In this article I’m going to cover a lot of things but the major takeaways will be: How to submit your website to the major search engines like Google, Bing, and Yahoo How to check and make sure your website (or new website pages) have been indexed Is this still even necessary in 2021 though?…
7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)
Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic. It’s one of the clearest signs yet that a “new normal” is on the horizon. Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are…
How to Use Instagram Swipe Up (Even Without 10,000 Followers)
How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on…
Instagram Story Hacks: 21 Tricks and Features You Should Know
You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right? And these Instagram…
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your audience, it’s equally as important…
How to Schedule Instagram Stories: A Step-by-Step Guide
If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover a…