Snapchat remains one of the most popular social media platforms in the world — and it can be a great tool for businesses looking to connect with their audiences in fun and engaging ways. If your brand is planning to...
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How Much Do Facebook Ads Cost in 2022? (+9 Ways to Stretch Your Budget)
Despite challenges from Apple iOS updates over the past year, Facebook continues to be a lucrative platform for brands to reach, engage, and convert customers. Just how lucrative? Well, for starters, it’s the cheapest social media advertising channel (apart from...
How Apple iOS 15 is Impacting Email Marketers [New Data]
Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. Considering that Apple Mail...
11 Ecommerce Website & Marketing Trends Taking Hold in 2022
Not only have 25% of brick-and-mortar stores launched ecommerce sites since the pandemic started, but it’s predicted that 95% of all purchases will be via ecommerce by 2040. The bottom line? Ecommerce is here to stay, and businesses who want...
Instagram Demographics in 2022: Most Important User Stats for Marketers
Sure, you’ve got some idea of who is using Instagram: your best friend, your boss, your uncle, that girl who sat behind you in physics. After all, you see their sunset pics every day as you scroll through the app....
Google Universal Analytics Is Going Away: What You Need to Know
Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years, Google has made additions and improvements to the platform, it announced last week that it will be making a removal: On...
352 Power Words to Use for Copy That Pops
So, the problem is not that there is a lack of innovative businesses out there that are the best in their class—but they lose their cred when they describe themselves as such. And I’m not saying the words “improve” and...
How to Run Google Ads: The Step-by-Step Recipe to Success
“People ask me, ‘What do you think of Michelin?’… I don’t cook for guides. I cook for customers.” –Gordon Ramsay World-renowned chef Gordon Ramsay cooks for his customers, and so should you. Well, cook up Google Ads, that is! Whether...
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