WhatsApp customer service is an important component of any brand’s social customer care strategy. Companies using WhatsApp for customer service can offer everything — Bonus: Get a free, easy-to-use <span style="text-decoration: underline;">Customer Service Report Template</span> that helps you track and...
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10 Tips to Get More Out of Your Retargeting Campaigns
Retargeting (also called remarketing) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people.And there’s no shortage of...
What Is Substack and How Does it Work?
The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a...
33 Twitter Stats That Matter to Marketers in 2022
Twitter is a microblogging and social networking platform that encourages its audience to share posts (commonly known as Tweets) and engage with other users. To get the most out of marketing campaigns on the platform, it’s worthwhile to understand the...
40 Easy & Effective Real Estate Marketing Ideas to Stand Out
While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use...
3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting
In case you missed it, I’ve been writing a lot lately on how to target your competitors audiences in a cost-effective way. In particular, ways you can target your competitors on Google Ads without Search and how to use lower-cost...
62 Facebook Post Ideas to Engage Your Followers (+Examples!)
Many brands and content creators alike use Facebook as a key social media marketing platform. Distributing content and engaging with an audience on networks seems to be an easy task at first glance, but as your brand grows, it becomes...
13 Customer Retention Strategies to Earn Loyalty (& Save Money)
Depending on the industry you’re in, acquiring a new customer can be anywhere from five to 25 times as expensive as simply retaining your existing customers. That really gets to the heart of why customer retention is so important for...
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