Category: Google My Business

Image copyright is not anyone’s idea of fun dinner table conversation. But for social marketers, it’s a need-to-know. Content with images gets significantly higher engagement. If you don’t have the time, tools, or resources to create all of your own...

What’s the first thing you do when looking for a new restaurant, dog groomer, or anything else? Google it, of course. But how do those businesses show up there? Answer: By creating a free Google Business Profile (formerly known as...

Before August 2021, TikTok shopping happened organically. Creators referred products on their feed, and viewers went and cleaned out eCommerce sites and local stores. Now, TikTok’s made it official with Shopify with the announcement of TikTok Shopping. The long-awaited social...

The colors you use in your marketing and branding are foundational. You’ll use these to create your logo, your website, your ads, and so much more—which means you shouldn’t make these choices lightly. Instead, you should choose the colors you’re...

Let’s go ahead and cut to the chase for the long and short of this post: TL;DR: It depends. We all love that answer, don’t we? But it’s a cliche for a reason. Whether or not Google Ads is worth...

As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the...

Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. A social media audit is not as scary as it sounds. Auditing your...