What Are Google My Business Categories? Google My Business categories (or Google maps categories) are very important fields that you set for your GMB listing that describe what your business is both to people and search engines. You can set...
Category: Google My Business
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How to Run the Easiest Social Media Audit [FREE TEMPLATE]
Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. A social media audit is not as scary as it sounds. Auditing your...
What Is a TikTok Shadowban? Plus 5 Ways To Get Unbanned
What exactly is a shadowban, and how does it relate to TikTok? Let’s face it — the internet can be a dramatic place. It makes sense that there’s a buzzword as intense as “shadowban” floating around. Of course, it probably...
How To Become Instagram Famous in 2022 [8 Steps]
Are you wondering how to become Instagram famous? If you want to be the next Kylie Kardashian or Cristiano Ronaldo, we’ve got bad news — we can’t make Kris Kardashian your mom or bless your feet into super-stardom. (That’s asking...
How To Set and Exceed Social Media Goals [9 Examples]
You may be great at making compelling content for social media. But turning business jargon into clear social media marketing goals can be intimidating. Sure, your latest TikTok may be racking up the views, but how does that contribute to...
16 Key Social Media Metrics to Track in 2022 [BENCHMARKS]
The great thing about social media is that you can track almost every single detail through social media metrics. The tough thing about social media is that… you can track almost every single detail through social media metrics. The art...
UA vs GA4: A Complete Tour of Google Analytics 4
The time has come. Google Analytics 4 (GA4) is here and ready for action. Actually, GA4 is here and ready for takeover. As you may have heard, the current Google Analytics platform, Universal Analytics (UA), will no longer collect data...
Cross-Channel Marketing: The Art of Doing It All
Unless you went to clown college (props to you if you did), you probably struggle to pull off the classic “juggling act” of marketing your business as much as possible. Marketing your business can sometimes feel like this. However, it...
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