Category: Google My Business

While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking for ways to make the…

Facebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different. While it’s great that Facebook is always changing to keep up with the rapid demands of its users, it can be hard to keep up with all the updates! Today, we’re going to walk through the…

I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting. Geotargeting is a form of targeting by location that lets your ads…

Let’s get one thing straight: If it’s not selling something, it’s not copy.  Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This means that all of your copy—your home…

Even after so many years, email is still going strong as one of the best ways to market your business, and its versatility is unmatched. You can use it to build trust, get important feedback, announce new features, keep customers coming back, prevent churn, and so much more.  But with billions of emails going out…

We all know you can fake a lot of things on Instagram—a vacation, a ring, a brand deal, a personality—so why not fake your follower count? All joking aside, we get why it’s tempting. Maybe you’re starting a branded Instagram account from scratch and you want to make a better first impression. Or maybe you…

There’s a lot to like about well-designed infographics — whether it’s the beautiful typography, concise messaging, clever layouts, or bold graphics. Not to mention that people retain 65% of information passed along with an image compared to only 10% when they listen to the same piece of information. As the fourth most-used type of content…

Google is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s Webmaster Guidelines. You can incur a Google penalty by intentionally practicing black hat SEO, inadvertently through improper site maintenance, or simply due to an algorithm update….